Is your current marketing holding back your business growth?
Are you:
– Struggling to align your marketing efforts with your business goals?
– Unsure how to measure and prove the ROI of your marketing activities?
– Finding it challenging to keep up with the rapidly evolving digital marketing landscape?
– Feeling like you’re wasting resources on ineffective marketing tactics?
– In need of high-level marketing expertise but not ready for a full-time CMO?
If you’re nodding your head to any of these questions, you’re not alone.
Many growing businesses reach a point where they need strategic marketing leadership to take their growth to the next level.
Bridge the gap between your current marketing challenges & your future goals.
At Bixa Media, we understand your vision of achieving sustainable business growth through effective marketing. We know you want to:
– Drive more qualified leads and convert them into loyal customers
– Maximize your marketing budget for the best possible ROI
– Stay ahead of your competition in the digital landscape
– Build a strong, recognizable brand that resonates with your target audience
– Scale your marketing efforts alongside your growing business
But we also recognize the challenges you’re facing:
– Investing in marketing strategies without clear ROI
– Aligning marketing efforts with overall business objectives
– Keeping up with rapidly changing marketing trends and technologies
– Building and leading an effective marketing team without a full-time CMO
These challenges are precisely why businesses like yours turn to Fractional CMO services. Our expertise helps you navigate these obstacles and transform your marketing aspirations into tangible results.
Your marketing drive measurable business growth.
As your Fractional CMO, we focus on three key areas to maximize your marketing impact:
- Strategic Planning
- Execution Leadership
- Performance Optimization
Think of your marketing efforts like tending a garden:
Strategic Planning – Think of this as designing your ideal garden. We develop comprehensive marketing strategies aligned with your business goals, just as a master gardener plans the layout, chooses the right plants, and allocates resources for each area. This includes aligning your marketing investments with your strategic objectives to ensure every dollar works towards your growth.
Execution Leadership – This is akin to the skilled cultivation of your garden. We provide high-level guidance to your marketing team, ensuring strategies are implemented correctly and consistently. Like an experienced gardener nurturing plants, we foster collaboration and guide your team towards achieving common goals.
Performance Optimization – Imagine fine-tuning your garden based on what thrives. We continuously analyze results, refine strategies, and optimize resources. Our expertise helps streamline your marketing processes, improve efficiency, and maximize the yield from your existing investments – just as a gardener might adjust techniques to improve the harvest.
This approach ensures your marketing efforts are strategically planned, expertly guided, and continuously optimized for the best possible outcomes.
Many businesses fall into what we call the “Plant and Pray” trap. They scatter marketing tactics like seeds, hoping something will grow, but without a cohesive strategy or ongoing nurturing. This approach often leads to wasted resources, missed opportunities, and stunted growth.
As your Fractional CMO, we transform this haphazard approach into a strategic, cultivated marketing ecosystem:
Strategic Cultivation – We develop a comprehensive marketing strategy aligned with your business objectives, ensuring every “seed” we plant has the potential to yield significant results.
Consistent Nurturing – We guide the consistent execution of marketing initiatives, providing the ongoing care your marketing efforts need to thrive.
Performance Measurement – We implement robust systems to measure and improve marketing ROI, allowing us to understand which “plants” are thriving and why.
Growth Optimization – We continuously identify and capitalize on new growth opportunities, expanding your marketing “garden” in the most promising directions.
Full-Funnel Nurturing – We nurture leads throughout the entire customer journey, not just at the point of purchase, ensuring a bountiful and sustainable harvest.
By partnering with us, you’re not just avoiding the “Plant and Pray” pitfall – you’re cultivating a thriving marketing ecosystem that drives sustainable business growth.
Our approach helps you get MORE impact from your EXISTING marketing assets and lays a strong foundation for sustainable growth.
With strategic leadership from a Fractional CMO, you’re not just doing more marketing – you’re doing smarter marketing that drives real business results.
Isn’t that why you’re here? Because you’re looking for marketing leadership that will generate scalable and sustainable business growth?
“Bixa Media has been one of the best investments we’ve ever made.
As beginners in the online marketing realm, Lauren of Bixa Media not only offered insight and assistance, she always ensured to educate and help us learn to implement these new tactics on our own.
From the simplest of tasks to our sometimes overboard wish-list, Bixa Media always approaches each new project with YOUR best interest in mind.
She is willing to go the extra mile in ensuring each project is well executed and beneficial for your business. Lauren is creative, organized and extremely versatile in her superior understanding of all things web.
Always thinking ahead and outlining next steps, we look to Bixa Media as our online guru!”
— Caroline Didlake, Royal Hawaiian Orchards
Cultivate sustainable growth with strategic marketing leadership.
Let’s be clear: there’s no “magic pill” or overnight solution to marketing success. Anyone promising instant results is likely overselling and under-delivering.
Effective marketing, especially at a strategic level, requires:
– Thoughtful planning
– Consistent execution
– Continuous analysis and optimization
– Adaptability to changing market conditions
– Long-term commitment
As your Fractional CMO, we bring this disciplined approach to your marketing efforts. We help you prioritize marketing as a core business function, not just a reactive measure when sales slow down.
Think of it this way: You wouldn’t expect a garden to flourish if you only tended to it during droughts. Similarly, your business growth requires ongoing, strategic marketing attention.
By engaging a Fractional CMO, you’re investing in:
– Expert guidance to navigate the complex marketing landscape
– Strategic alignment of marketing with your business goals
– Consistent, data-driven optimization of your marketing efforts
– Scalable marketing processes that grow with your business
The sooner you bring in expert marketing leadership to your business, the sooner you’ll see sustainable, measurable results. Let’s start cultivating your business growth today.
Your Role During The Marketing Process
A strategic partnership for your business growth.
As your Fractional CMO, we don’t just work for you – we work with you. This partnership is built on collaboration, shared expertise, and mutual commitment to your business growth.
Here’s what our partnership looks like:
- We bring our marketing expertise and strategic leadership.
- You bring your deep understanding of your business and customers.
- Together, we create and implement marketing strategies that drive real results.
Be prepared to roll up your sleeves and engage deeply in the process. We promise the effort will be worthwhile, leading to sustainable growth and marketing ROI.
So, why hire a Fractional CMO?
You have options when it comes to marketing leadership:
– You could spend countless hours trying to do it all yourself.
– You could hire a full-time CMO (if you’re ready for that commitment and investment).
– You could work with a marketing agency that may not fully understand your business.
Or, you could partner with a Fractional CMO who offers:
– Strategic marketing leadership tailored to your business
– Expertise in creating value from your existing marketing assets
– A collaborative approach that respects and leverages your knowledge
– Flexibility to scale services as your business grows
We’ve successfully supported many business owners on their growth journeys, and we’d love to support you too. Let’s collaborate to turn your marketing into a powerful driver of business growth.
Take The First Step
Schedule your complimentary Exploratory Call.
The journey to transforming your marketing efforts begins with a complimentary Exploratory Call.
Why start here? This call allows us to:
– Understand your business and its unique challenges
– Discuss your short-term and long-term objectives
– Assess your current marketing performance
– Determine if our Fractional CMO services align with your needs
We believe in transparency and want to ensure we’re the right fit for your business. This initial conversation helps us:
– Avoid making promises we can’t keep
– Prevent recommending strategies that aren’t optimal for your situation
– Identify the most impactful ways we can support your growth
Remember, this call is about exploration, not obligation. It’s your opportunity to learn more about how a Fractional CMO could benefit your business.
Have some questions?
We’ve got answers.
How involved will I need to be in this process?
As your Fractional CMO, we believe in a collaborative partnership. You’ll need to be significantly involved, as your insights into your business and customers are crucial for success.
We’ll work closely with you to:
– Develop marketing strategies aligned with your business goals
– Make data-driven decisions about marketing initiatives
– Implement and refine marketing campaigns
Remember, we’re not just executing tactics – we’re providing strategic leadership. Your engagement ensures that our strategies truly reflect your business vision and goals.
What deliverables can I expect from a Fractional CMO?
As your Fractional CMO, we provide:
– Comprehensive marketing strategy aligned with your business objectives
– Regular performance reports and analytics
– Strategic guidance for your marketing team
– Recommendations for marketing technology and tools
– Ongoing optimization of marketing campaigns
The exact deliverables may vary based on your specific needs and the agreed-upon scope of work.
How is working with a Fractional CMO different from hiring a marketing agency?
A Fractional CMO provides strategic leadership and works as part of your team, while an agency typically focuses on executing specific tactics. Key differences include:
– Strategic Focus: We develop overarching marketing strategies, not just individual campaigns.
– Integration: We work closely with your team, becoming a part of your business.
– Flexibility: Our services can scale with your needs.
– Holistic Approach: We consider all aspects of your business, not just isolated marketing activities.
How long does a typical Fractional CMO engagement last?
The duration of our engagement can vary based on your business needs and goals. Some clients engage our services for specific projects or initiatives, which might last a few months, while others prefer ongoing strategic support over a longer period. We’re flexible and can adjust our involvement as your business evolves.
What does a Fractional CMO do, and what don't they do?
A Fractional CMO provides high-level marketing leadership and strategy. Here’s a breakdown of their key responsibilities:
What a Fractional CMO does:
– Develops and manages your overall marketing strategy
– Aligns marketing efforts with business objectives
– Leads and mentors your marketing team
– Implements data-driven decision-making processes
– Optimizes marketing budget and ROI
– Oversees marketing technology integrations
– Reports on marketing results and KPIs
What a Fractional CMO doesn’t typically handle:
– Day-to-day execution of marketing tactics
– Creation of individual marketing assets (e.g., writing blog posts, designing graphics)
– Managing social media accounts
– Sending customer emails
– Detailed reporting on individual marketing assets
Our role is to provide strategic direction, leadership, and oversight. We work with your team or recommended specialists to execute the tactical elements of the marketing plan.
Will you handle the execution of marketing tactics, or will we need to hire a team?
As your Fractional CMO, our primary focus is on strategy, leadership, and oversight. While we don’t typically handle day-to-day execution, we do provide guidance on how to implement our strategies effectively.
Here’s how it usually works:
If you have an existing marketing team: We’ll work with and guide your team, providing direction and helping to optimize their efforts.
If you don’t have a marketing team: We can help you in several ways:
1. Identify the skills and roles you need to execute the strategy
2. Assist in hiring and onboarding new team members
3. Recommend trusted freelancers or agencies for specific tasks
4. Help set up processes and workflows for efficient execution
Hybrid approach: In some cases, we can arrange for execution of certain high-level tasks while building your internal capabilities.
Our goal is to ensure you have the right resources in place to execute the marketing strategy effectively, whether that’s through internal team development, external partnerships, or a combination of both.
Remember, as your Fractional CMO, we’re flexible and can adjust our involvement based on your specific needs and resources. We’re here to set you up for long-term marketing success.
“Bixa helps me save time for what I’m best at, taking care of patients. Our work together has brought us peace of mind = priceless ROI. Plus, we’ve received 20-30 more new patients in the first quarter of this year. Business is better than ever.”
— Vicky Blake, Smiles 4 OC
“Lauren of Bixa Media helped me think better and strategize.
I’ve gotten a massive increase of my mental, financial and emotional bandwidth. I now have the clarity and confidence to step up my game in the daily operations of my business. Plus, I now have accountability to put better delivery, systems and processes in place for the marketing of my business…without wasting dollars, time or energy in doing so.
I really enjoyed working with Lauren and value her work, talent and high-level thinking. It was an absolute pleasure to learn from and work with her. The support she provided is literally revolutionizing how I show up, serve and support my people. Thank you.”
— Heidi Roberts, Motion Therapy
“As a small business owner, I don’t have time to manage my online marketing program and learn its lingo. Bixa Media has been the perfect strategic partner delivering results quickly and cost effectively.”
— David Kramer, Penn Van & Storage
Want more? Click here to hear about more of our clients’ experiences working with us.