Is your business struggling with marketing challenges that are holding back your growth?
You might be experiencing:
– Lack of clear direction in your marketing efforts
– Difficulty measuring the ROI of your marketing spend
– Challenges in aligning marketing strategies with overall business goals
– Inefficient use of marketing resources and budget
– Inability to keep up with rapidly changing digital marketing landscape
– Struggle to generate quality leads and convert them into customers
– Difficulty in scaling your marketing efforts as your business grows
Hi, my name is Lauren Pawell, and I’m the founder and owner of Bixa Media.
Since founding Bixa Media in 2011, I’ve worked with hundreds of entrepreneurs and businesses, providing high-level marketing expertise as a Fractional CMO.
Over the years, I’ve observed that the core marketing challenges businesses face haven’t changed much. In fact, according to the 2018 State of Inbound Report by HubSpot, the top two marketing challenges for businesses are:
- Generating traffic and leads
- Proving the ROI of marketing activities
What does this tell us? It reveals that most businesses:
- Struggle with how to attract and convert new customers
- Aren’t sure which marketing activities are truly effective
- Are likely wasting resources on marketing efforts that don’t translate into business revenue
When a company struggles to attract new customers and can’t pinpoint which marketing activities drive results, growth inevitably feels challenging.
That’s where our Fractional CMO expertise comes in – we provide the strategic leadership to overcome these hurdles and drive sustainable growth.
So let’s make business growth simpler, by making marketing leadership simpler.
Sound good?
With our Fractional CMO services, you get the strategic guidance you need without the complexity and overhead of a full-time executive.
Meet The Bixa Crew
While I lead our Fractional CMO services, the truth is, I have a lot of help. At Bixa, we’ve developed a unique model that allows us to provide comprehensive, tailored marketing leadership to each of our clients.
Our approach is simple: we bring together the best and most relevant talent for each client’s unique needs. Every business is different, and each engagement demands a specific set of skills. We pride ourselves on assembling a team of experts that fits your specific marketing leadership requirements.
To accomplish this, we maintain a core team of marketing strategists and leaders, supplemented by a network of specialized professionals. This allows us to scale our expertise as needed, ensuring you always have access to the right skills at the right time.
Lauren Pawell
FOUNDER & OWNER
Lauren Pawell helps businesses achieve breakthrough growth through strategic marketing leadership. As a Fractional CMO, she works with business owners to develop and implement high-impact marketing strategies that drive real results. For instance, she once generated $262,822.58 in sales for a client using only 9 emails.
With her expertise in marketing strategy and leadership, Lauren has been featured in Copyblogger and appeared as a guest expert for 90 Day Year Live, Freshbooks, and LeadPages. She’s also served as guest faculty at the Laguna College of Art and Design as well as YoSan University.
When she’s not transforming businesses through strategic marketing, Lauren loves hiking, camping, and exploring new places with her husband and their two dogs. (The cat holds down the fort at home.) She’s also passionate about mentoring with Big Brothers Big Sisters and Colorado Hosting Asylum Network.
Elizabeth Lauzon
EXECUTIVE ASSISTANT
For almost 17 years, Elizabeth worked in project management and executive assistance in large corporate settings, from academia to the luxury industry. But, she always knew, at her core, that she wanted to make an even bigger difference in helping others succeed.
So, Elizabeth stepped into her purpose, leveraged her expertise and followed her joy, leading her to helping ambitious business owners achieve success by helping them behind the scenes. She truly has a passion for helping visionaries reach their big hairy audacious goals.
The true star of the Bixa show, Elizabeth runs all things behind-the-scenes, making sure everything runs smoothly, happens on time and no detail is overlooked.
A New Englander born and raised (Elizabeth is still not sure she could survive without all four seasons!), but loves to travel and is enjoying filling up her passport.
Who We Serve
We partner with growth-oriented businesses that need high-level marketing leadership but aren’t ready for a full-time CMO.
Our Fractional CMO services are ideal for:
– Business owners with validated products or services looking to scale
– Companies seeking to align their marketing efforts with business goals
– Organizations aiming to optimize their marketing ROI
– Businesses needing expert guidance to navigate complex marketing landscapes
As your Fractional CMO, we become an integral part of your team, not just an outsourced vendor. That’s why we believe it’s crucial that we’re a good cultural fit for you and your organization.
So, if these core values resonate with you, we’d likely be a match made in heaven.