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Recent Articles From Our Learning Center
Participating in Blog Conversations is Like Talking to a Big Group You Didn’t Have to Invite into the Room
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...
Is Augmented Reality the Next Marketing “Killer-App”?
Augmented reality is a digital technology that overlays text, images or video over physical objects. At its core, AR provides all types of information such as location, heading, visual, audio and acceleration data, and opens an avenue for real-time feedback. AR...
Local Rulz! Global Droolz: Local Social Media and How it Can Help Your Business
By now, everybody knows that social media should be an integral part to a business’s marketing plan. This isn’t just one humble Twitter addict’s opinion. Most consumers today prefer companies that are socially connected. More importantly—at least as far as your...
Digital Readiness – Ignoring These Tools Leaves Big Holes in Your Marketing Plan
How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...
You Know You’re Not Supposed to Feed Them, Right?
One of the most important aspects of reputation management is figuring out a way to gracefully handle criticism and negative feedback. How you handle criticism says far more about you than how you handle praise. At the same time, this is the Internet. People here like...
You Have to Pay Attention to Your Customers Out Here
Social media has given everyone a lot of leverage and a big microphone. With consumers choosing social media as the platform for voicing opinions, logging complaints and demanding responses, businesses have more reason than ever to pay attention to their social media...
Negative SEO: What Is It and What Can You Do About It?
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
Top 10 Digital Marketing News Stories From February 2014
What a month! You would’ve thought that there was enough going on between the most romantic day of the year (aka Hallmark’s Holiday) and the Sochi Winter Olympics, but apparently not. February was jam packed with many online marketing firsts, including a $19B...
Get This in Your Head: The Customer Is Always Right
Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter - no matter what the argument you hear in your head? You have to. It can be THE most important...