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Lessons in Link Building, Part 1: Build Links or Lose Business
You click on links every time you go on the internet. When search engines read the clicks that take you from one website to another, they store that information away in their mathematical brains (called algorithms.) When it’s time to determine which websites make it...
A New Addition to the Bixa Media Team: Karen Duggan
Ever expanding, Bixa Media has brought on a new team member, Karen Duggan! Karen Duggan is a writer with an MBA and a 12 year tour of duty in the pharma industry in her past. She started her writing company, Write On! LLC, a decade ago. Her clients span the world,...
Mobile vs. Responsive Sites – What’s the Difference?
You’ve been convinced you should create a mobile site for your website. You start to do some research but pretty quickly you get lost. What do I include or leave out from my normal website? What about other types of devices, such as tablets, should I alter my website...
WordPress Pros And Cons
With close to 60 million WordPress sites in the world, there is no doubt that this software is making a big impact on web development. WordPress is a great resource for those brand new to building websites, passionate bloggers, and expert web designers alike. You can...
Everything You Need to Know To Get Online Reviews
While online reviews are important for all types of companies, they can make it or break it for small local businesses. Numerous positive reviews can influence new clients to try out your services. No reviews, or even worse, bad reviews, can hugely impact your sales...
Why Email Marketing Is Still A Great Tool for Online Marketers
The average professional gets over 100 emails a day.[1] Few people have the time or the desire to read every email they receive, resulting in many unopened, trashed messages. Moreover, as spam and phished mail become more prevalent, many people have a growing distrust...
Top 10 Digital Marketing News Stories From February
From blackouts, to porn, and a nuclear test in North Korea, February was a peculiar month in the digital marketing world. Thankfully, spring is just around the corner. As we prepare for this time of renewal, and cleaning out all those dust bunnies under our beds, take...
Digital Marketing Case Study: OC Spas & Hot Tubs
One of our projects this summer was to design a new website for OC Spas & Hot Tubs, a local Orange County business that sells new, used and refurbished hot tubs. The client came to us because their sales were not what they wanted them to be, and they were hoping...
Is Social Media Important for Television Ads?
Have you had your fill of advertisements for the year? After the big game two weekends ago, you’ve probably seen enough party-going senior citizens munching on Taco Bell, and runners chasing down cheetahs in Sketchers (or perhaps you’re still re-watching your...