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Get This in Your Head: The Customer Is Always Right
Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter - no matter what the argument you hear in your head? You have to. It can be THE most important...
Hummingbirds Are Fierce – Make Sure Your SEO Can Keep Up
Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...
Do-It-Yourself Fan Finger-Building – Capturing Google’s Attention with Links
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
Too Little Attention to These Numbers Could Crush Your Business
Marketing budgets for small businesses generally fall into the range of 5% to 10% of sales. If you’re running a start-up, you’re probably spending more like 20% to 30%. How do you know whether or not you’re needlessly crushing your business under the weight of your...
Supercharge Your Inbound Marketing With Videos
Your business operates within an attention economy – you’re constantly vying for your audience’s attention. There is increasingly more pressure to capture attention spans and keep eyes engaged. How do you encourage engagement? Videos are one of the best ways to...
Who Cares If I Have A Good Website?
Many old, traditional, brick-and-mortar companies are wondering, “Why do I need a website? I’ve done just fine without one all these years!” But the truth is, very few companies today can succeed without an appealing, user-friendly, and well-constructed webpage. With...
Stop the App Avoidance
Smartphones, iPhones and tablets have brought on an epic change in the way we communicate with customers and manage our businesses. We can thank a mini-HTML file called an app for putting in our pockets just about everything needed to manage our personal lives and our...
A Helpful Intro To Advertising Options On Social Media
ADS THROUGH THE AGES Advertisements have played an integral role in shaping history throughout the world. Companies and advertisers have used thoughtfully targeted ads to bring consumers closer to brands. It is no surprise that with the changing behaviors and patterns...
You Won’t Believe How Much Business You Are Losing If You Don’t Have a Blog
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...