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When Bad PR Happens to Good People
You’ve probably been there before… You made a mistake or someone took something out of context, and next thing you know—you have a public ‘situation’ on your hands. I’m talking about bad PR. Great, now what? Is your world turned completely upside down with nowhere to...
How To Find High-Quality But Inexpensive Stock Photography
We’ve all been there… we want beautiful, unique, creative photography for our new website (or another design project) but want to do it at a reasonable price. Getting images custom shot by a photographer is out of our budget, but we don’t want it to be apparent that...
A Beginner’s Guide To Instagram: New E-Book
In today’s digital world, Instagram has become an increasingly critical aspect of business. Instagram use is growing at an ever-increasing rate and has the potential to drive traffic to your website, boost sales, brand awareness, and increase clientele. If Instagram...
How Your Business Card Can Help Get You Noticed
Your business card is your most powerful marketing tool. You have to carry them everywhere you go. You never know when a new contact will cross your path. Otherwise you wouldn’t have your business cards stashed in more places than you can remember. If yours looks like...
The Best Way to Get SEO Right is to Ignore It Completely
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
FTC Guidelines for Bloggers Regarding Sponsored Posts
If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....
What Are The Colors Of Your Logo Saying to Your Customers?
93% of all communication is nonverbal. The first impression you make on a potential client - long before the hand shaking and sales pitches - is through your visual branding. Whether you like it or not, your brand is telling that viewer something about you and your...
Introducing… A New Design Column on the Blog
Exciting news! Bixa Media is happy to add a new column to our blog, brought to you by the lovely ladies at Hoodzpah Design Co. With the world of design so tightly linked to the digital marketing’s effectiveness, we’ve decided to drop some regular knowledge on you to...
The All Important Privacy Policy
You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...