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Recent Articles From Our Learning Center
Get More Email Subscribers, Even While You Sleep!
Email is THE most important online marketing channel. Not convinced? Let’s share with you some compelling stats: For US businesses, email marketing results in an average of 4300% return-on-investment, according to Direct Marketing Association, Email acquires customers...
The Lost Art of Bribery For Business
You hear it all the time. Heck, I’ve probably said it myself here at least once: if you want to get people to do something for you, reason only goes so far. To really clinch the deal, the best thing to do is bribe them. This is true whether you want someone to opt-in...
Let’s Talk About Press Releases
The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
Color Palette Freebie: Fading Days Of Summer
This color palette is inspired by those last few days of summer that everyone is trying to squeeze the most out of but really just end up trickling through our fingers like sand. Bright colors, sand, sun and fun are the name of the game. I think this color scheme...
Why Integrated Marketing Is The New Black
Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
What Teen Social Media Usage Says About the Future of Content Marketing
It seems like every other month, an article is released that disparages the current state of teen culture, and promptly predicts the collapse of civilization. Luckily, it turns out that rumors of the death of literacy and the downfall of culture as we know it have...
Crowdsource Custom Photos For Your Next Design Project On A Dime
How many of you have an upcoming design project? A new brochure, a new website, a new business card, a media advertisement, a new Facebook cover photo? When you’re an organization that is required to promote itself (who isn’t?), design is an essential part of the...
Remarketing: It’s Just What It Sounds Like
In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
Would Your Company Brochure Pass the “Ugly” Test?
If your business brochure is boring, self-serving, wordy or outdated, it’s ugly. Even if all your competitors use boring, self-serving, wordy, ugly or outdated brochures, think of the attention your business would draw with one that is truly different. Here are three...