by Erin Steiner | Online Reputation, Search Engine Optimization
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
by Erin Steiner | Search Engine Optimization
Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...
by Karen Duggan | Search Engine Optimization
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
by Karen Duggan | PPC Advertising
You’ve heard more than enough about the importance of SEO, but have no patience for predictions of a 6 to 12 month ROI. You need traffic to your site now. A Google AdWords campaign might be in order. Google AdWords drives 30-50% of total clicks. This means AdWords...
by Lauren Davis | Search Engine Optimization
It’s no surprise that Google keeps their Search Engine algorithm a secret, but more recently Google users have been befuddled over the difference between some of Google’s products. There’s Google+, which seems just like Facebook but with a different interface. And...
