by Julia White | Online Reputation, Social Media Marketing
You’ve probably been there before… You made a mistake or someone took something out of context, and next thing you know—you have a public ‘situation’ on your hands. I’m talking about bad PR. Great, now what? Is your world turned completely upside down with nowhere to...
by Erin Steiner | Online Reputation
One of the most important aspects of reputation management is figuring out a way to gracefully handle criticism and negative feedback. How you handle criticism says far more about you than how you handle praise. At the same time, this is the Internet. People here like...
by Karen Duggan | Online Reputation, Social Media Marketing
Social media has given everyone a lot of leverage and a big microphone. With consumers choosing social media as the platform for voicing opinions, logging complaints and demanding responses, businesses have more reason than ever to pay attention to their social media...
by Erin Steiner | Online Reputation, Search Engine Optimization
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
by Karen Duggan | Online Reputation, Strategy
Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter – no matter what the argument you hear in your head? You have to. It can be THE most...
