by Erin Steiner | Lead Tracking, Web Analytics
Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed. This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...
by Karen Duggan | PPC Advertising
You’ve heard more than enough about the importance of SEO, but have no patience for predictions of a 6 to 12 month ROI. You need traffic to your site now. A Google AdWords campaign might be in order. Google AdWords drives 30-50% of total clicks. This means AdWords...
by Lauren Pawell | Uncategorized
Just kidding! This post about digital marketing terms is by no means directed at dummies. As the founder and owner of a digital marketing agency, a huge part of my job here at Bixa Media is educating clients. While the digital age has been in full effect for quite a...
by Bixa Media | Blogging, Content Development
Oops! There is one thing we at Bixa Media, a digital marketing agency, tell all of our clients who blog: “NEVER, EVER start a blog you cannot maintain! You need to post regularly. There is nothing worse than going to a company website, checking out their blog,...
by Bixa Media | Content Development
Per the request of many readers, this week’s post will cover the topic of blogging and all that goes along with it. Because there are so many things to consider when creating a blog, this topic will be broken up into 3 posts. Today’s post shares some...
