Marketing That Generates
The Podcast

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the fourth of that series. I interview Tiffany Bastian, founder of Bastian Accounting. As Tiffany says, “she is not a boring accountant”. I’m pretty sure I’ve never laughed so hard while also talking accounting. Tiffany generously shares the...

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ashley Waychoff, founder of Pretty Penny Accounting. As Ashley says, “numbers are her thing”. And the truth is, they aren’t all business owners’ thing. That’s where her accounting firm comes in! Ashley and...

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Arnesha Bobo, founder of CFO For Women. During her previous career in corporate, Arnesha saw firsthand how female-owned businesses did not have access to the same financial resources as male-owned...

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Barbara Schreihans, creator of Your Tax Coach. As Barbara likes to say, her business is not made up of regular tax accountants…but cool tax accountants. And I’m pretty sure you can find strong evidence for...

Whether it’s the end of the quarter or year, are you looking to level up your marketing results? Marketing always performs better when backed up by a solid plan. In today’s episode, Lauren Pawell teaches you how to create a strategic marketing plan to make more data-driven decisions. Rather than trying to wing it—day by day, week by week, or month by month, a marketing plan ensures that you do...