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Get This in Your Head: The Customer Is Always Right
Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter - no matter what the argument you hear in your head? You have to. It can be THE most important...
Hummingbirds Are Fierce – Make Sure Your SEO Can Keep Up
Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...
Do-It-Yourself Fan Finger-Building – Capturing Google’s Attention with Links
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...