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Local Rulz! Global Droolz: Local Social Media and How it Can Help Your Business

by Erin Steiner | Mar 24, 2014

By now, everybody knows that social media should be an integral part to a business’s marketing plan. This isn’t just one humble Twitter addict’s opinion. Most consumers today prefer companies that are socially connected. More importantly—at least as far as your...

Digital Readiness – Ignoring These Tools Leaves Big Holes in Your Marketing Plan

by Karen Duggan | Mar 20, 2014

How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...

You Know You’re Not Supposed to Feed Them, Right?

by Erin Steiner | Mar 17, 2014

One of the most important aspects of reputation management is figuring out a way to gracefully handle criticism and negative feedback. How you handle criticism says far more about you than how you handle praise. At the same time, this is the Internet. People here like...