Today, I want to share a client story that demonstrates the power of email automations. Now, if you are thinking "What the heck is an email automation?"...let me explain. Email campaigns (also known as broadcasts) are date-triggered. This means they get sent out once,...
Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...
We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. "Lauren, I want to get more clients / customers for my business...
It's always eye-catching to see case studies about businesses who improved their revenue by 10,270%, sold 6-figures worth of product in one launch, etc. But, it can be incredibly disheartening when you compare the results from these success stories to your own...
Are you thinking about creating a new website? Or are you considering a refresh of your existing website? What an exciting moment! Right??? Now, we don't want to kill the buzz you got going on just thinking about all the business your new website is going to generate...
You hear it all the time. Heck, I’ve probably said it myself here at least once: if you want to get people to do something for you, reason only goes so far. To really clinch the deal, the best thing to do is bribe them. This is true whether you want someone to opt-in...
Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...