We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. "Lauren, I want to get more clients / customers for my business...
Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
It seems like every other month, an article is released that disparages the current state of teen culture, and promptly predicts the collapse of civilization. Luckily, it turns out that rumors of the death of literacy and the downfall of culture as we know it have...
Does social media make you feel like you have to sit around all day on the computer waiting to jump into a conversation? Do you feel like you have to always be on your social media game just in case a customer tries to get a hold of you on Twitter or Facebook? Well we...
For as long as people have walked the Earth, we've been thinking up ways to network. From the cavemen, to town criers and pen pals, social networking has changed how people connect with one another. Take a look at our infographic and discover how we have connected...
In today’s digital world, Pinterest has become a critical aspect of business, especially for those businesses with visual content/ products. Pinterest use is growing at an ever-increasing rate and has the potential to drive traffic to your website, boost sales, and...
You’ve probably been there before… You made a mistake or someone took something out of context, and next thing you know—you have a public ‘situation’ on your hands. I’m talking about bad PR. Great, now what? Is your world turned completely upside down with nowhere to...
In today’s digital world, Instagram has become an increasingly critical aspect of business. Instagram use is growing at an ever-increasing rate and has the potential to drive traffic to your website, boost sales, brand awareness, and increase clientele. If Instagram...
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...