It’s no surprise that Google keeps their Search Engine algorithm a secret, but more recently Google users have been befuddled over the difference between some of Google’s products. There’s Google+, which seems just like Facebook but with a different interface. And...
Search engine optimization, also known as SEO, is a complex process that can be difficult to understand, even for those who eat, sleep and breathe digital marketing. Nonetheless, it's is a crucial part of EVERYONE's digital marketing strategy. If you aren't currently...
Google and its search engine brethren don’t operate their analytics as a democracy, so keeping up with their link thinking is tough. In the world of search engines, it’s their game, their rules, especially for Google. This isn’t a bad thing. Google keeps moving the...
You click on links every time you go on the internet. When search engines read the clicks that take you from one website to another, they store that information away in their mathematical brains (called algorithms.) When it’s time to determine which websites make it...
Having intriguing content and a flawless web design is only part of being successful on the web. Your content, articles, and blog posts also need to be easily found on search engines. If no one can find your article based on their query, you won’t get many readers....
Spam and online fraud make up a substantial portion of the online world. To put it into perspective, in 2011 Google received billions of ads to be published in AdWords.1 Of those, more than 130 million were thought to be spam and were disabled.1 But advertising is not...
Google Places is a free business listing directory that is often featured in the first page results of Google. These listings are preceded by a red pushpin icon and include the business name, address, phone number, and website. Google Places listings also appear in...
For most businesses, a position near the top of Google page one for the most popular search phrases will deliver a large bump in website traffic, inquiries, and revenue. Efforts to increase a website’s ranking in the unpaid search results is called Search Engine...