While online reviews are important for all types of companies, they can make it or break it for small local businesses. Numerous positive reviews can influence new clients to try out your services. No reviews, or even worse, bad reviews, can hugely impact your sales...
Spam and online fraud make up a substantial portion of the online world. To put it into perspective, in 2011 Google received billions of ads to be published in AdWords.1 Of those, more than 130 million were thought to be spam and were disabled.1 But advertising is not...
Our last blog post detailed the first two steps when trying to manage your company’s online reputation and put in place an online review system. This post will be covering the final two steps: 1) respond to reviews and 2) seek out additional reviews. Respond to...
Many companies are hesitant to put in place an online review system due to the fear of a bad review. However, the reality is that customers are going to review your business online whether or not you want them to. Plus, online reviews are a great way to get new...
This past week, I discovered a bad review of one of my client's businesses. Not only was the review negative, but it was one of the very few online reviews that existed. The client then asked me how to: 1) address the bad review, 2) get more positive online reviews,...