In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed. This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...
Most of the time, when we talk about marketing, we talk about how to get your message out to the largest number of people possible. In this article, however, we’re going to talk about the value in reaching one person at a time or, marketing lingo: how to use...
Marketing budgets for small businesses generally fall into the range of 5% to 10% of sales. If you’re running a start-up, you’re probably spending more like 20% to 30%. How do you know whether or not you’re needlessly crushing your business under the weight of your...
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
Despite a lagging economy, you’ve managed to increase sales, generate more revenue and increase clientele. Your inboxes are flooded with eager customers. It’s been a great year for you and your team, but do you know precisely where your sales and consumers are coming...