Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
For as long as people have walked the Earth, we've been thinking up ways to network. From the cavemen, to town criers and pen pals, social networking has changed how people connect with one another. Take a look at our infographic and discover how we have connected...
Augmented reality is a digital technology that overlays text, images or video over physical objects. At its core, AR provides all types of information such as location, heading, visual, audio and acceleration data, and opens an avenue for real-time feedback. AR...
Your business operates within an attention economy – you’re constantly vying for your audience’s attention. There is increasingly more pressure to capture attention spans and keep eyes engaged. How do you encourage engagement? Videos are one of the best ways to...
With the holidays quickly approaching, this means one thing for consumers- getting the best deals and making sure everyone on their list gets the best gifts of the season. For consumers, Black Friday has become a tradition to kickoff holiday shopping season. As a...
When the Apple App Store first launched in July 2008, there were 800 apps. Today, there are over 1 million apps in the Google Play Store, and 1.2 million in the App Store. It’s no surprise that we love our apps. That’s what makes them great marketing tools. An app...
If Facebook were a country, it would have the 3rd largest population in the world, but where would it stand economically? While the number of users among social media giants continues to rise, their economic viability is not necessarily proportional. In fact, numerous...
The Internet has fundamentally changed the way we live and work. From the time we get up in the morning to the moment we lie down for bed, we’re constantly connected. Moreover, the number of devices we own is constantly increasing. In fact, more people have access to...
When someone visits your webpage, you’ve only got about 20 seconds to explain your message before he/she navigates elsewhere. The topics and problems of our world are becoming more and more complex, and 20 seconds may not seem like nearly enough time to get your...