Email is THE most important online marketing channel. Not convinced? Let’s share with you some compelling stats: For US businesses, email marketing results in an average of 4300% return-on-investment, according to Direct Marketing Association, Email acquires customers...
Most of the time, when we talk about marketing, we talk about how to get your message out to the largest number of people possible. In this article, however, we’re going to talk about the value in reaching one person at a time or, marketing lingo: how to use...
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...
With the holidays quickly approaching, this means one thing for consumers- getting the best deals and making sure everyone on their list gets the best gifts of the season. For consumers, Black Friday has become a tradition to kickoff holiday shopping season. As a...
Do you know how to hypnotize your customers? The first line in your sales letter, the “Subject” line in your email, the title of your blog post, and the first line in your ad campaign has to grab them by the eyeballs and entertain, fascinate, educate or create...
While some people may consider email marketing to be a thing of the past, as explained in our recent email marketing blog post, not only is it still alive and kicking, but it has one of the best ROIs of all online marketing channels. Think about it. You check...
The average professional gets over 100 emails a day.[1] Few people have the time or the desire to read every email they receive, resulting in many unopened, trashed messages. Moreover, as spam and phished mail become more prevalent, many people have a growing distrust...