Your business operates within an attention economy – you’re constantly vying for your audience’s attention. There is increasingly more pressure to capture attention spans and keep eyes engaged. How do you encourage engagement? Videos are one of the best ways to...
Many old, traditional, brick-and-mortar companies are wondering, “Why do I need a website? I’ve done just fine without one all these years!” But the truth is, very few companies today can succeed without an appealing, user-friendly, and well-constructed webpage. With...
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
Guest blogging is a powerful way to get in front of the following of other bloggers, but what about sharing your audience? Inviting bloggers to contribute to your blog in exchange for exposure to your subscribers is a practice called “reverse guest blogging.” If...
Going viral is sometimes felt to be the holy grail of Internet marketing. You’ve probably heard this term in reference to trending music videos or advertisements, such as Gangam Style or Old Spice. Getting something to go viral has become the aim of many advertisers....
If you already feel overwhelmed by advertising across the web, you’re not going to like the latest update Facebook has in store. However, if your business currently advertises on the popular social network, Facebook’s new feature may have a dramatic impact on your...
Do you feel your blood pressure rising at the thought of writing yet another sales letter that probably won’t deliver results for your business? A few changes to the words you use can easily make your sales letter one that people won’t put down. With this one sales...
A picture is worth 1,000 words, but what about a video? According to one study, one minute of video is worth 1.8 million words.1 Can you imagine taking the time to write that many words on your website? That’s the equivalent of 3,600 web pages! Video is so powerful...
Do you know how to hypnotize your customers? The first line in your sales letter, the “Subject” line in your email, the title of your blog post, and the first line in your ad campaign has to grab them by the eyeballs and entertain, fascinate, educate or create...