Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...
Content Development Tips
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Education: the key to selling without being salesy
We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. "Lauren, I want to get more clients / customers for my business...
Let’s Talk About Press Releases
The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
What Teen Social Media Usage Says About the Future of Content Marketing
It seems like every other month, an article is released that disparages the current state of teen culture, and promptly predicts the collapse of civilization. Luckily, it turns out that rumors of the death of literacy and the downfall of culture as we know it have...
How To Find High-Quality But Inexpensive Stock Photography
We’ve all been there… we want beautiful, unique, creative photography for our new website (or another design project) but want to do it at a reasonable price. Getting images custom shot by a photographer is out of our budget, but we don’t want it to be apparent that...
The Best Way to Get SEO Right is to Ignore It Completely
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
FTC Guidelines for Bloggers Regarding Sponsored Posts
If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....
The All Important Privacy Policy
You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...
Participating in Blog Conversations is Like Talking to a Big Group You Didn’t Have to Invite into the Room
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...