by Lauren Davis | Mobile Apps, Strategy
The app market has exploded in recent years. Apple alone boasts 1.25 million apps in their App Store and Google’s Play Store is quickly closing the gap. So it’s no surprise why so many people want to build an app. An app for your business or promotional event can...
by Lauren Davis | Content Development, Social Media Marketing
Going viral is sometimes felt to be the holy grail of Internet marketing. You’ve probably heard this term in reference to trending music videos or advertisements, such as Gangam Style or Old Spice. Getting something to go viral has become the aim of many advertisers....
by Lauren Davis | Social Media Marketing, Tech Tools
You’ve likely heard the value of using social media to market your business, but what about using social media tools to improve how you work? Many managers are concerned their employees are wasting company time using social networks for personal use; however, they can...
by Lauren Davis | Content Development, Social Media Marketing
If you already feel overwhelmed by advertising across the web, you’re not going to like the latest update Facebook has in store. However, if your business currently advertises on the popular social network, Facebook’s new feature may have a dramatic impact on your...
by Lauren Davis | Social Media Marketing
In part 1 of our series on generating leads on LinkedIn, we discussed various steps individuals can take to cultivate new clientele on the professional network. In this post, we’re covering how businesses can leverage Company Pages to generate new clients. Before a...
by Lauren Davis | Social Media Marketing
Without new clients, your business won’t be in business for very long. A continuous stream of clientele is essential to your survival, but new leads are often hard to find. While nothing beats a word of mouth referral, you can generate valuable leads with social...
by Lauren Davis | Mobile Apps, Tech Tools
From trips to Europe, to backyard bar-b-ques, and drinks by the pool, summer is filled with fun outdoor activities. You shouldn’t have to let dreary weather or an overcooked steak get in your way! We’ve put together a list of our top 10 favorite summer apps* to help...
by Lauren Davis | Search Engine Optimization
It’s no surprise that Google keeps their Search Engine algorithm a secret, but more recently Google users have been befuddled over the difference between some of Google’s products. There’s Google+, which seems just like Facebook but with a different interface. And...
by Lauren Davis | Social Media Marketing
You’re probably familiar with the Twitter Search Bar, but have you heard of Twitter Advanced Search? If you haven’t, you’re not alone. Twitter has unintentionally done a terrific job hiding this little gem. While the normal search bar is sufficient for finding your...
by Lauren Davis | Social Media Marketing
Last month, Instagram rolled out a new feature of their picture sharing app – video. Available on all devices, users can now record a 15 second video, apply the filter of their choice, and upload it. It was met with great enthusiasm, with over 5 million videos...
