In our current podcast series, I interview the owners of 4 very different photography businesses and we dive deep into their marketing.
Today’s episode is the fourth of that series. I interview Jenna Porter of Jenna Noelle Creative, based in Denver, Colorado.
Jenna is an incredible wedding photographer…and I can say that with confidence because she photographed my wedding a couple of years ago!
She’s been in the business for over 14 years now and is well-established. Looking towards the next stage of growth, Jenna is adding a new revenue stream, changing her positioning and we talk through how that impacts her marketing.
Make sure to visit the show notes below, where I’ve included all of the links and resources we talk about in this episode.
“It’s so much easier to please a client that wants you to do you. It’s harder to please a client that doesn’t really know what they want.” – Jenna Porter
Timestamps
2:29: Jenna explains about the three different arms of her work, and the evolution of her business since starting it 14 years ago.
4:45: The big transition Jenna is making this year, that’s led to a complete rebrand of the business.
5:14: Why Jenna decided to add a service to mentor other creative entrepreneurs.
7:09: The physical nature of wedding photography work.
8:05: What I appreciated about Jenna’s dialed-in processes, as a past client.
11:38: The reason Jenna doesn’t put formal, posed photos on her website portfolio.
12:03: What future Jenna envisions as she transitions her business.
14:45: Jenna shares how she got new clients when she first started her business, and how that has evolved since then.
18:24: The relationship Jenna has with social media as a marketing channel for her business.
19:31: The new marketing channels Jenna is pursuing that will better align with her new business direction.
25:10: How Jenna qualifies her leads to make sure she’s working with her ideal clients.
31:52: Why Jenna wants to help other wedding photographers and creatives fast-track their success and avoid painful mistakes.
34:38: The role mentorship has played in Jenna’s own entrepreneurial journey.
39:32: The ONE piece of advice Jenna has when it comes to growing your business.
Rate, review & subscribe on Apple Podcasts
Like what you’ve been learning? Help us reach more business owners like you by rating and reviewing the podcast on iTunes. Be sure to let me know what you loved most about the episode and any insights that struck you.
Ready for even more impact-driven marketing info? Subscribe to the podcast so you never miss an episode.
Join Our Free Community
Click here to join our free community for business owners looking to generate more leads, more customers and more revenue online.
