In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.
Today’s episode is fourth and final of the series. I interview Elia Wolberger, based in New York City.
Elia is a meal food prep coach and helps her clients save time, money and food through heer services.
A former preschool teacher, Elia was called to feed the one she loves and decided to start her own business doing just that!
In this podcast episode, Elia shares her entrepreneurial journey as well as everything she’s doing to market her business right now.
You can learn so much from Elia, including how to better nourish yourself (and your family) with less waste and less money!
“I help clients eat better, save money, save time, and have FUN with meal prep, and make meal prep more accessible in their busy lives.” – Elia Wolberger
Timestamps
2:20: Food and Fun: These are Elia’s focuses for herself and her clients.
4:15: Six Weeks: In a short amount of time, Elia helps her clients create efficiency, tasty meals, and moments with family.
8:30: Basics of Meal Prep: It’s not about a fancy new recipe every night.
11:00: Accessible to Anyone: Elia’s coaching is virtual and high-touch, so anyone can complete her six-week program.
14:15: Personal At-Home Meal Prep: Elia offers this service in New York only.
18:20: Is Meal Prep Coaching for You? You need to be ready to commit to get the most out of it.
21:10: Life Skill: Elia views meal prep as an important skill that serves families for their whole lives.
23:10: Inspiration: The origin of Feed Your Sister started back in 2010
27:38: Elia’s Journey: During her time as a preschool teacher, she was frustrated by how much food she was throwing away and how long it took her to make meals.
29:15: Feed Your Sister: The origin of the program name comes from Elia’s own family.
30:30: Finding new clients – networking, referrals, Google, and FB groups are key
39:20: Social Following vs. Email Lists: Everyone should have an email list because social is volatile.
44:40: Elia’s Business Advice: Network and talk to everyone you can!
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