In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing.
Today’s episode is third of the series. I interview Jamie DuBose, based in San Diego, California.
Jamie owns a digital marketing agency that specializes in helping small businesses monetize their email lists.
Her proprietary Zen Marketing Method brings peace and sustainability to your email marketing, while helping you generate more revenue from this powerful channel.
Jamie shares so many golden nuggets in this episode, plus includes a free resource to help you create your own email nurture sequence. You don’t want to miss it.
“Email marketing has been so powerful for my clients because it’s a really great way to maintain connections with subscribers without throwing a bunch of money away. There’s no algorithm to trick. It’s so powerful because people have actually raised their hand; they want to hear from you.” – Jamie DuBose
Timestamps
2:14: Clients, Cats, and Kids: Jamie’s got a busy life!
2:40: Why Email Marketing: It’s free, there’s no algorithms to beat, and subscribers want to hear from you.
5:50: Better Inbox Placement: Improve deliverability with intentionality and consistency.
8:20: Getting Over the Fear of “Being Annoying”: Your customers subscribed, so deliver consistent content to them.
9:55: Get Emails Sent: Emails don’t have to be perfect! Experiment with content and messaging.
12:00: List Size Doesn’t Matter: It’s how you use your list that matters. Small lists can be mighty.
16:10: What’s Most Important: Passion and knowledge trump “being a good writer.”
16:50: Zen Marketing Method: Communicate, connect, convert, repeat.
26:10: Client Readiness: How do clients know they are ready to work with Zenplicity? Being open to taking your email to the next level.
28:34: Jamie’s Path to Starting Zenplicity: A natural affinity for “figuring stuff out” and providing “A to Zen” support.
32:50: Getting in Front of New Clients: Referrals weren’t enough for her, so she’s been improving and optimizing her own marketing strategy to nurture, then promote.
37:50: Step by Step: Jamie prioritizes the initial days after a subscriber joins to nurture and sell.
42:15: Segmentation: Automate paying attention to your subscriber’s micro actions, and who is ready to take the next step.
46:48: Jamie’s Advice: Make sure whatever strategy you’re trying feels good.
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