In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview Jason Resnick, Founder of NurtureKit, which is based in New York.
Jason is a brilliant email marketer. His approach to email marketing is unique and designed to help other business owners generate more revenue from the channel.
Jason makes a bold promise to double your revenue from email marketing in just 90 days. Now, that’s a stellar return on investment (ROI).
Also, Jason shares the ins and outs of segmentation, personalization, email migrations, and much more. He even generously gifts listeners with a plug-and play salesperson campaign.
“Email has been here for 50+ years. It’s not going anywhere, anytime soon. Even the hardline statistics, if you look at email ROI, it just far and away exceeds any other channel.” – Jason Resnick
Timestamps
2:50: Jason explains why email is such a powerful sales conversion tool to increase revenue.
4:50: Email vs. Social Strategies: Social is for awareness, and email takes effort and is unsexy.
8:55: Jason’s approach to email marketing is not using it as a blunt tool to send same message.
10:15: NurtureKit: Learn about interaction, interest, purchases to tailor salesperson campaigns.
13:18: Salesperson Campaign: Company ambassador helps individuals make buying decisions.
17:33: Services: Implements ConvertKit, Drip, ActiveCampaign; consults on email marketing.
24:10: Technical Liaison: Jason’s ability to take geek speak and translate it into human.
27:00: Email Lists: Even if you don’t do email marketing, you are emailing every day.
36:14: Freedom and Flexibility of Time: What inspired Jason to start his own business.
43:43: Hitching a Ride: How Jason gets in front of the right people using a tool to provide support.
54:57: Jason introduces an introductory call to qualify leads and give away offers.
1:00:08: How Jason nurtures prospective/existing clients via evergreen newsletter.
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