In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing.
Today’s episode is the third of that series. I interview Ane Lowe, creator of Lowe Luxury travel.
Ane has a rich family heritage and travels as often as she can! Originally a food and travel blogger, Ane shares her path to owning her own travel agency.
In this episode, Ane talks more about her approach to designing memorable travel itineraries as well as what luxury travel really means.
And, she explains how she finds new clients for her business. There are definitely some great ideas in here that you can use as inspiration for your marketing strategy.
“My approach to travel is just to make the world accessible to those who want to explore and experience it.” – Ane Lowe
Timestamps
2:32: Ane’s unique personal and professional approach to travel.
3:35: What luxury travel means to Ane? Options to have customized, memorable experiences.
6:40: Types of Trips: Ane’s services can complement, elevate vacation planning experience.
9:15: Build Partnerships: It’s not what you know, but who you know (your personal contacts).
10:56: Instagrammable Moments: Set expectations of what it takes to get somewhere.
12:48: Transformational Travel Bug: What opened up Ane’s eyes to a whole new world.
15:14: Dream Job Journey: Ane’s background in banking to blogger to travel agency owner.
23:25: New Clients: Leverage social media and existing relationships to grow an audience.
30:35: Newsletter: Create a content plan and/or calendar to be consistent and capture leads.
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