In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview Samantha Schultz, founder of Plan Your Perfect Vacation.
Samantha has traveled to over 62 countries! Let’s just say as a fellow lover of travel, I’m a little jealous in the best of ways.
In this podcast episode, Samantha shares more about her travel agency and the level of support she provides clients.
Samantha also explains about her unique marketing system and how she finds and acquires new clients.
“I serve my clients a lot more beyond the transactional booking, and I really focus on taking trips from ordinary to extraordinary.” – Samantha Schultz
Timestamps
2:25: Samantha shares her personalized and customized approach to travel and life-enriching experiences.
3:12: Consultations & Conversations: How Samantha matches trips with clients’ wants and desires.
6:20: Why extensive travel experience makes Samantha a partner and destination expert.
10:15: Samantha’s Agency Services: When to hire a professional travel planner for your next vacation.
12:53: Traveling Alone or Together: What are your goals and intentions? Consider budget, interests, and more.
15:18: What inspired and intrigued Samantha to start traveling and open an agency.
18:55: How travel changes people’s perspective on different cultures, countries, and COVID.
25:00: Marketing Strategy: Samantha uses social media and referrals for lead generation.
33:35: PYPVP Newsletter/Facebook Group: Build relationships, provide value, stay top of mind.
39:22: Business Advice: Stay true to yourself, who you want to serve, and know your worth.
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