In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing.
Today’s episode is the second of that series. I interview Dr. Heather Denniston, creator of the Wellness Amplifier Performance Program.
A wellness strategist for elite teams and leaders Dr. Heather Denniston has unique solutions for burnout and stress, providing training and initiatives for organizations.
I find Heather’s work fascinating…and I think collectively, in part due to this pandemic, the world is waking up to the fact that personal well-being and professional success go hand in hand.
Heather shares some of her incredible work in this episode. And she also very generously shares her slightly bumpy marketing journey, peeling back the curtains on the detours she took along the way before landing clients like Microsoft.
I love how simple Heather’s marketing system is now…and I think there’s a lot you can learn from her paired back approach.
“If we don’t have some skill set, some wellness giftings that we can call on to help get us through this ordeal and chaos that we’re in, then it’s going to make it really hard for us to be successful and optimized in what we do.” – Dr. Heather Denniston
Timestamps
6:22: Pushback: Are companies really responsible for their employees’ personal well-being?
9:42: Before & After Survey: Provide resources for employees to flourish and optimize.
10:38: Great Resignation: People are quitting because they don’t feel engaged, have purpose.
12:42: Heather’s wellness program creates healthy leaders, employees, and bottom line.
14:02: Four Foundational Principles: Mindfulness, fitness, nutrition, and rest strategies.
15:00: Zip Coaching: Custom approach to put out fires, answer burning questions, clarify content.
16:13: Outcomes: Every employee has a deeply moving ‘wellness’ why they want to be healthy.
25:14: Pivot Path: From chiropractor practice to corporate wellness to impact more people.
28:05: Career Fate: What points in time were keys to success in your current profession?
30:38: Local Network: How Heather builds relationships and gets in front of new people.
38:59: What role content (and keynote speaking) plays in Heather’s marketing system.
44:31: Advice: Use your network, know who you serve, and focus on the first interaction.
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