In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing.
Today’s episode is the second of that series. I interview Steph Corrigan, of Steph Corrigan Design, currently based in Monterrey, California.
Steph helps small businesses create intentional and strategic branding and websites. Her work is beautiful and impacts a business’ bottom line.
In this episode, Steph shares the details of her marketing system – what’s working well and what’s she learned throughout her entrepreneurial journey.
“I consider myself a strategic designer. That can kind of mean different things to different people, but what I really mean by that is that everything that I do – so all the designs that I create – it’s all done really intentionally and with my clients’ goals in mind.” – Steph Corrigan
Timestamps
2:15: What makes Steph’s strategic approach unique and intentional.
3:32: Clients and Designers: Understanding their goals and what’s most important.
4:02: Steph’s Signature Services: Branding and/or web design using WordPress.
6:42: Consider Current Challenges: Signs that it’s time to invest in branding and web design.
9:00: Freedom: Why Steph left her 9-to-5 job to get unstuck and start her own design studio.
12:29: How neuroscience degree helps Steph understand human behavior and marketing.
13:44: Google/Referrals: How people find Steph’s business and how she gets new clients.
15:05: Power of Content Marketing: Speak and write about your industry to be an expert, build trust.
17:48: Work On vs. In Business: Prioritize marketing and create/repurpose content consistently.
20:09: Lead Magnets: How Steph qualifies clients with inquiry, discovery call, and free content.
25:51: Social Channels: Focus on one thing at a time rather than showing up everywhere.
Rate, review & subscribe on Apple Podcasts
Like what you’ve been learning? Help us reach more business owners like you by rating and reviewing the podcast on iTunes. Be sure to let me know what you loved most about the episode and any insights that struck you.
Ready for even more impact-driven marketing info? Subscribe to the podcast so you never miss an episode.
Join Our Free Community
Click here to join our free community for business owners looking to generate more leads, more customers and more revenue online.
