In our current podcast series, I interview the owners of 4 very different law firms and we dive deep into their marketing.
Today’s episode is the third of that series. I interview Alli Elmunzer, of Influencer Legal, based in Charleston, South Carolina.
Alli has a virtual law firm helping entrepreneurs protect their business assets.
In this episode. Alli shares her education-first approach to marketing as well as the channels that are generating the most clients for her firm.
Listen in and get some ideas you can apply to your business.
“I think the biggest misconception that comes with brand ownership and whether or not you need to trademark is a lot of people will say, ‘Well, I own the LLC or I own the domain or I have every single social media handle, clearly I own the brand name.’ And that just, unfortunately, isn’t true.” – Alli Elmunzer
Timestamps
2:15: Why every entrepreneur should trademark their brands.
6:20: Why hire an attorney to file a trademark search and application.
9:30: Trademark Timeline: Takes 9-12 months to register without any issues.
10:00: Services/Courses: Trademark registrations, infringements, monitoring, and contracts.
15:10: Copyright Issues: Who owns what and why – don’t ignore but invest in legal advice.
17:44: Before or later? When to seek out Alli’s trademark and contract services.
21:37: Proof of Concept: Why and when Alli started Influencer Legal to help entrepreneurs.
26:17: Barrier to Entry: It’s simple to start an online business, but not enough to be legally protected.
28:29: When hiring an attorney, know where they are based and can practice.
30:29: Marketing and Networking: How to get in front of new clients and generate leads.
36:37: How Alli creates educational and entertaining – not boring – social media posts.
37:30: Vanity Metrics vs. Validating Expertise: Based on commitment, not popularity.
41:40: 15-minute Free Consult: How Alli finds the right fit for client and attorney relationship.
49:11: Focus, Focus, Focus: Be consistent and stay focused to grow and market your business.
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