In our current podcast series, I interview the owners of 4 very different social media businesses and we dive deep into their marketing.
Today’s episode is the second of that series. I interview Christina Makrides, a Community Management strategist, based in Cyprus.
Pay attention to Christina’s community philosophy and how she infuses this into all her client work as well as the marketing she does for her own business.
Don’t forget to visit the show notes for this episode below, where I’ve included Christina’s helpful (and free) resource walking you through how to increase engagement in paid and free Facebook groups.
“Facebook has really been pushing communities since the start of the pandemic. They saw a gap in the market and decided to create more community-centered features.” – Christina Makrides
Timestamps
3:08: Christina defines what community management actually is.
4:17: Hear a few of the reasons why you might want to create a community for your business.
5:36: Christina talks about the difference between having a free community and a paid community, and what role each type serves in your business.
7:56: Does community always mean Facebook groups? Christina explains.
10:20: Christina shares more about her community management services.
12:38: Christina and I discuss how much work is actually required to create and manage a community.
16:20: The kind of support you need to provide in your community to get the most out of it.
17:44: Christina details how one of her clients uses a Facebook group to host a community for her customers, who then become brand ambassadors.
21:47: More about the training Christina offers to teams who want to keep their community management in-house.
24:36: How Christina generates, qualifies and nurtures leads for her business.
26:33: The way Christina uses DMs to build a stronger relationship with leads.
27:31: Why it’s important to have your personal Facebook profile set up in a way that sparks conversation.
30:25: Christina explains how friend requests work and how she uses them.
31:18: The natural course of a conversation that happens after Christina has connected with someone on Facebook through private messages.
33:00: How coming from a place of service serves both Christina and her potential clients.
35:11: The weekly newsletter Christina publishes in order to stay top-of-mind with leads.
37:44: When a prospect expresses interest in working with Christina, this is what she sends them first before jumping on a call.
40:05: The ONE piece of advice Christina has for entrepreneurs working on growing their business.
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